We have something very new and exciting coming into the store this week – the long-awaited Promesse collection of women’s watches from Baume & Mercier. After five years of research and development, Baume & Mercier unveils its first new collection for women since the Linea. The line consists of automatic and quartz watches with straps and bracelets – some with diamond accents and even decorative bezel inlays.
The concept of love is behind the new ultra-feminine collection of timepieces, whose new case shape (combining round and oval) is inspired by the brand’s rich history. In typical Baume & Mercier style, the brand researched its roots before delving into the project. However, instead of creating a direct re-interpretation of an archival piece, Baume & Mercier incorporates the architectural lines of several 1970s pieces into this modern rendition.
Promesse features an oval bezel that surrounds the inner round dial and is surrounded by an outer round case for geometric beauty. Accents on the watches include diamonds and mother of pearl, with several models even sporting a chic mother-of-pearl bezel ring that really catches the eye. The look is superb, the aesthetics are classic yet visionary and, best of all, the price is affordable, starting at just about $1,900 and going up to about $7,000.
The goal in creating this new collection was to offer women something elegant, comfortable, and wearable and that makes a special statement. “We wanted to bring the design together with the concept of celebration, of making a promise come true and to create something truly unique and different,” says Alain Zimmermann, CEO of Baume & Mercier, commenting that the word “promise” is a universal word with the same meaning globally.
The line consists of both 30mm and 34mm Swiss-made quartz and mechanical watches. The automatic versions feature a transparent caseback for viewing the movement. A host of different variations, with diamonds and without, offer today’s woman a great selection. The line ranges from stunning all stainless steel and two-tones bracelet styles, to strap versions and models with varying amounts of diamonds on them – further accentuating the "round-oval-round" design of the watch – making it both timeless and visionary. Stop by and see the all-new Promesse collection.
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